A+ Laundry is Reimagining the Laundromat
Amy Knopf and Avi Robbins founded A+ Laundry.
When most people picture a laundromat, they picture coin slots, flickering lights, and broken machines. What Amy Knopf and Avi Robbins are building at A+ Laundry looks nothing like that.
Knopf’s background is in commercial real estate; Robbins’ is in manufacturing and engineering. They came to the laundry industry from different directions and arrived at the same conclusion: this was a fragmented, essential service that had been largely ignored by anyone with the vision or operational discipline to do it better.
The idea, at its core, is about time. Not laundry. “Every hour someone spends doing laundry is an hour they could spend doing something they actually care about,” says Knopf. A+ Laundry offers self-service machines, wash and fold drop-off, pickup and delivery, dry cleaning, and commercial laundry services. Whether someone stops in to knock out a week’s worth of laundry in under an hour or hands it all off entirely, the experience is built around getting people back to what matters.
They are reaching customers who never realized outsourcing laundry was even an option. Seniors maintaining their independence. Families reclaiming their weekends. Busy professionals who simply have better things to do.
With camp season approaching, A+ Laundry is signing up families for its camp laundry service — one of its most asked-for offerings. A+ Laundry will meet families at the bus for Camp Ramah Darom and Camp Judaea and offers home pickup or drop-off at the store for all other camps. Everything — clothing, bedding, duffels, shoes — comes back clean, folded, and ready for next summer.
For everyday laundry, pickup and delivery service is available across Atlanta and scheduling takes minutes at www.useAplusLaundry.com. Self-service and drop-off customers can stop in at their newly renovated Peachtree Corners location, 7131 Peachtree Industrial Blvd., Suite 109, and they have more locations coming soon.
Knopf and Robbins are also developing Loads of Care, a platform being piloted that would allow people to sponsor laundry for others during life’s full or harder moments — a new baby, an illness, a loss — doing for an overlooked burden what Meal Train did for dinner. It reflects something larger about what they are building: a laundry company with a genuine point of view about community.
The timing is not accidental. The U.S. laundromat industry — valued at $6.8 billion and historically 80 percent independent — is drawing serious attention from private equity and regional chains. The laundry pickup and delivery market alone is projected to nearly quadruple by 2035.
With new acquisitions on the horizon, Knopf and Robbins have a clear-eyed vision for what a full-service brand in this space can become. The goal, as it has always been, is simple: give people their time back. “People are surprised that the age-old chore of laundry can actually be improved,” says Robbins. “That reaction never gets old.”
They are just getting started. And they are betting that Atlanta is ready to do laundry differently. For more information, visit www.useAplusLaundry.com or call 678-LAUNDRY (528-6379).