Paran Homes Names Rosenberg President

Duluth-based builder Paran Homes named Michael Rosenberg company president in December.

Rosenberg is managing the day-to-day operations of Paran in building more than 20 residential communities in metro Atlanta, Raleigh, N.C., and Nashville, Tenn.

Rosenberg brings with him more than 20 years in the real estate and residential construction industry.

“When I first met with Paran Homes’ CEO, Whit Marshall, it was clear that we are on the same page regarding what a home builder should be and how best to serve home buyers in the Southeast,” Rosenberg said. “Joining the Paran team presents me with a unique opportunity to help take this company to the next level. In addition to the fact that prospects abound for growth in Atlanta’s hot housing market, I’m excited to be involved with two other healthy Southern markets, Raleigh and Nashville.”

He has worked for Ashton Woods as director of sales and marketing, Winmark Homes as vice president of sales and marketing, Rocklyn Homes as senior vice president, and Acadia Homes as vice president of operations and chief operations officer. Most recently he was the Atlanta Division president of Taylor Morrison, which bought Acadia Homes in early 2016.

“We are very proud to add a leader of Michael’s caliber to our team,” Marshall said. “Not only does he share our vision of pairing value with craftsmanship and customer service excellence; he has a proven track record of taking young homebuilding companies to the next level. We know where we want to go, and he knows how to help us get there. He’s joining us at an exciting and promising time of growth for our company.”

Paran Homes, founded in 2010, has three new communities planned in the first quarter of this year and three more later in 2017, including two active-adult developments.

“With so much consolidation in this market and the industry as a whole, it’s rewarding to work with a small, regional homebuilder,” Rosenberg said. “We can make key decisions at the local level and move forward at a more rapid pace. … We cross over a variety of price points, areas and markets, so we have a great opportunity to really make our mark in the South.”