Veronica’s Attic Turns 30

Veronica’s Attic is turning 30, and the beloved boutique nestled in a Sandy Springs strip mall is holding an anniversary celebration Saturday, March 10, to mark the milestone and thank its clientele.

Festivities at the store at 220 Sandy Springs Circle will include coffee and cocktails and a drawing every hour from 10 a.m. to 6 p.m. for items from the store’s eclectic list of longtime vendors. Customer receipts of at least $30 through Saturday will be entered.

Having weathered the economic downturn of 2008-09 and the blocked lanes, traffic detours and limited access from City Springs construction, owner Cecily Ross is grateful to her customers, who she said “went out of their way to continue to support us.”

Diminutive powerhouse Ross took ownership of Veronica’s Attic in 2003. She was joined five years later by her daughter, Eryn Spector, who started as an intern and worked her way up to become a partner.

Ross describes it as “a very special dynamic to be able to work with your daughter.” She credits Spector with their strong social media presence on Facebook and Instagram. Clients often find what they want online and send a message asking for an item to be held. Customers in other states now regularly order as well after visiting www.facebook.com/VeronicasAttic.

Ross said to look for expanded opportunities to shop Veronica’s Attic on social media in the near future.

Ross is on call 24/7 for her customers, whom she regards as friends. Many have her cell number and use it to text her photos to make sure a special-occasion outfit is just right. Living in Sandy Springs, she is always bumping into clients and wants them to be happy and confident.

She said amazing customer service from Veronica’s Attic’s fabulous sales ladies “is one key to the store’s success.”

That relationship extends beyond her regular clients to their husbands, sons and daughters. “We have a strong following of men who continue to come back occasion after occasion for gifts,” Ross said. “Sometimes their wives will even create a registry to help them along. All to make them look and feel good.”

Michael Joseph, who once again bought his wife, Harlyn, a Veronica’s Attic gift certificate, said, “From a husband’s perspective, it’s the go-to place to buy that special someone the perfect gift.”

The store offers an extensive array of clothing, high-end fashion jewelry, bath and body products, candles, gifts, and more. The store has carried some of the items all 30 years.

Brands include Ahava (from Israel), Thymes, and Bumble and bumble, and Ross claims to be the largest boutique retailer in Atlanta of the Michael Stars clothing line.

Bailey, Ross’ rescue dog, has been a regular at the store the past 11½ years and consistently appears in social media postings. Always a part of what’s going on, Bailey will be there for the anniversary celebration as well, further promoting that neighborhood feel.

Because it is such a welcoming environment, customers often choose to have celebrations at Veronica’s Attic. During off-hours the store is available for private events, which have ranged from birthdays and showers to a recent pajama party.

Stopping by the store to ask about the arrival of new Michael Stars merchandise, Amy Mitchell said she has shopped at Veronica’s Attic for 20 years. Recently at the store she hosted a girls’ night for her friends, with wine and snacks. She said it was a lovely evening, and everybody had a great time.

Mitchell described Veronica’s Attic as a wonderful neighborhood boutique. “With Sandy Springs expanding, I think it will bring even more attention to such a local gem,” she said. “It’s like family. I bring a lot of my friends here. … It’s the boutique around the corner.”

Ross is effusive about her client base, saying her Veronica’s Attic community is also part of her life. “Even when I’m not here, I’m here,” she said. “It is my baby.”