40 Under 40: Melissa Wikoff
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40 Under 40: Melissa Wikoff

Melissa Wikoff, 33, is the director of audiology at Peachtree Hearing.

Melissa Wikoff of Sandy Springs is the director of audiology at Peachtree Hearing, her private practice, and recently founded the Hearing for Holocaust Survivors program in Atlanta. She donates her time, equipment and services to the program and secures donations of state-of-the-art hearing aids from a major manufacturer to assist survivors. She volunteers regularly at senior facilities such as Berman Commons, Parc at Piedmont, the William Breman Jewish Home and the Dorothy Benson Senior Center, where she provides free hearing aid cleanings, earwax checks and hearing screenings.

Wikoff has included husband Josh and daughter Avital in her work, bringing Avital to meet seniors. Peachtree Hearing was named a Business to Watch by the Cobb County Chamber of Commerce, and Wikoff was recently honored with the American Academy of Audiology Scholar Award. She said she has been pleasantly surprised by the Jewish community’s support for her business.

“My very first patient at my practice came from a conversation at a synagogue event. My next patient came from a Jewish networking meeting,” she said. “The Atlanta Jewish community has been so welcoming, supportive, and has encouraged my business to grow and thrive. We are very lucky to be part of a community that wants to help each other succeed.”

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