Obituary: Armond Senoff

Armond “Jay” Senoff, 91, slipped quietly and peacefully away on Jan. 27, 2023. Jay was born to Beatrice and Harry Senoff in Chicago, Ill., on March 26, 1931. He was predeceased by his loving wife, Rita Gartner, his brothers, Eddie and Danny Senoff, and his mother and father, all of blessed memory.

Jay treasured his families. He raised four children, including a set of triplets. In the 1970s, he exposed them to road trips, poetry, car shows, and homemade corned beef hash. He loved chocolate-covered orange peels, beef jerky, licorice, gumdrops, and Milky Ways. He was the most gentle, sweet, and nurturing father, and he loved his children and grandchildren dearly, proud of each one of their endeavors. When Rita came into his life, Jay also cherished the time spent with her children and grandchild.

For work, Jay valued the hustle of a sale. After college at Arizona State University, where he was a charter member of AEPi, he worked at Fine’s Quality Meats in Chicago, delivering meats and tenderizing skirt steak. Following his stint in the meat market, Jay sold women’s clothing, traveling Pennsylvania, South Georgia, and North Florida. He caught the sales bug, earning top 10 sales associates for Bobbie Brooks for five consecutive years.

Later, as a clothing salesman, Jay put his business prowess and “fix-it” knowledge to work as the owner of Atlas Transmission in downtown Atlanta. Eventually, he returned to selling women’s clothing, co-founded a boutique handbag company, and created a new business selling self-designed and manufactured Lucite windscreens for convertibles. Even into his late 80s, Jay utilized a fully operational workshop for his creative endeavors and income.

Jay adored cars and took his first job collecting automobile loan payments from the Ford Motor Company because the job came with a company car. Eventually, he saved enough to buy a 1948 Green Plymouth Club Coupe. With his first clothing territory, he leased a Buick to travel in and work from, forever finding fascination with motor vehicles. When his children were young, Jay bought, stripped, and rebuilt his pride and joy, a 1930s British Riley Sprite, and loved driving around Sandy Springs as neighbors stared and waved. A Porsche 911 remained with him for years, followed by a Cadillac Allanté and others.

Jay also loved the women in his life. He became his most authentic self when he was dating, living with, or married to these strong women. Built-in friendships fueled him through two marriages, and he was the consummate flirt – always. Even in his later years, Jay perked up when the young, attractive hospice staff visited him, and he showed off whenever possible – cracking jokes and making those around him feel at ease. Ultimately, his caregiver, Azita Shooshtari, helped him celebrate life, and for that, he treasured her kindness and care.

We will sorely miss Jay. His legacy lives on through his children, Terri Senoff Jacobson (Eric), Robyn Senoff Pomerantz (Ken), Michael Senoff (Shelley), and Joel Senoff (Sysser). He leaves his adoring grandchildren, Hilit and Jonah Jacobson, Max, Ella, Oscar, Joseph, and Alan Senoff, Everest Gartner, and many nieces, nephews, and cousins, his stepsons, Craig and Shawn (Amy) Gartner, and a long-lost half-brother he never had a chance to meet, Eddie Kunin.

Donations may be made to The Longleaf Foundation (Hospice and Palliative Care) or the American Cancer Society Richard M. Schulze Family Foundation Hope Lodge. Arrangements by Dressler’s, 770-451-4999.

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