Ash’s Over-the-Top Confections
Mexico City native Jessica Ash parlayed her experience in coordinating events for the Israeli Embassy to develop an event candy business in Atlanta.
After 35 years with the Atlanta newspapers, Marcia currently serves as Retail VP for the Buckhead Business Association, where she delivers news and trends (laced with a little gossip).
As Atlanta’s “candy bar queen,” Jessica Ash’s passion is creating incredible, personalized, and upscale treats in wildly creative settings and displays.
Ash stated, “My work is always the signature finale of any great event, the one thing that guests remember and continue to talk about! When you think about a party, usually your focus is on the basics, the music, décor, venue, invitations, and food, but everyone knows the best part of any event are the desserts and sweets! I make personalized candy bars that match and blend with any theme creating a complete ‘WOW’ factor to surprise guests!”
Ash’s journey began in Mexico City where she was brought up in a family who owned a large restaurant chain where she learned the importance of second-to-none customer service. They also owned candy stores similar to Dylan’s. (Note that the New York-based Dylan’s is owned by designer Ralph Lauren’s daughter, Dylan, who boasts more than 7,000 candy bars and candy-related gifts in various airports and cities like Honolulu, LA, Chicago and more).
After completing her studies in marketing in Mexico, Ash worked for the Israeli Embassy in their economic department for 10 years where she was responsible for organizing events for elite officials and foreign dignitaries.
She also was involved with product launches and added, “It was a very exciting time, and I was part of the signature of the Israeli/Mexican free trade agreement. Among some of the large events that I led was the introduction of the Gotex Israeli swimsuit presentation to potential Mexican store purchasers.”
Twenty-two years ago, Ash fell in love with Atlanta and the Jewish community and relocated here. Coming from a family of entrepreneurs, she decided to pursue her dream of leveraging her unique skills and creativity by helping families plan small gatherings like baby showers where her treats were introduced, gained traction and popularity.
She knew she wanted to expand to larger events a la her experience at the Israeli Embassy. Ash said, “Because of my relationships in the community, I had the opportunity to create an over-the-top candy bar for a large bar mitzvah with over 300 guests. It was held at the [Georgia] Aquarium with an ocean theme.”
She created a series of personalized treats that matched the colors and party theme and made over 1,000 treats. The host, bar mitzvah boy, and guests were thrilled and immediately booked her for their daughter’s bat mitzvah four years later.
Her concept is uniqueness and evolves with each event. She constantly incorporates new items (like Rice Krispie treat Nike shoes) and connects with customers to understand individual needs and ensure their candy bar display will be unforgettable. Her most extensive event was her own son’s bar mitzvah where she created a unique candy bar around his party theme of video games and technology. From start to finish, she started with the invitation design, a chocolate X-Box controller (with the invitation inside). Then, she created more than 2,000 treats and an over-the-top candy bar presentation. The candy bar featured personalized chocolate-covered Oreos, Rice Krispie treats, gummy kabobs, chocolate-shaped teddy bears, chocolate-covered strawberries, cereal bars, and cake-sicles, among others.
She recalled, “It was the perfect end to the night as it was revealed to our guests after dinner, and they were ready for sweet treats. The kids were given pull bags that they filled with their favorite treats and candies! I still receive compliments about this candy bar from guests.”
For another recent bar mitzvah, she collaborated with the party decorator to engineer a concession stand with all personalized candy that looked like the entrance to a basketball stadium. She exclaimed, “The candy bar was a total hit so that even their New York family was raving about [it].”
She concluded, “Planning an event takes time and considerable effort; and I love to work closely with my customers to make their experience worry-free, trusting that I will create the perfect candy bar for their event. My candy bars are the sweetest way to end your party.”
Find Ash Sweet Creations on Facebook to view her configurations of paw prints, skulls, coco bombs, pumpkins, baseball memorabilia, gender reveals, graduation bars, bears, footballs and more.
- STYLE Magazine
- Marcia Caller Jaffe
- candy bar queen
- Jessica Ash
- Mexico City
- Ralph Lauren
- Israeli Embassy
- Gotex Israeli swimsuit presentation
- Rice Krispie treat Nike shoes
- Rice Krispie treats
- gummy kabobs
- chocolate-shaped teddy bears
- chocolate-covered strawberries
- cereal bars