Bibliowicz Creates PR and Latin Niches
SBPR is boutique public relations agency focused on developing talent in the fashion, lifestyle, and art industries.
After 35 years with the Atlanta newspapers, Marcia currently serves as Retail VP for the Buckhead Business Association, where she delivers news and trends (laced with a little gossip).
Sofia Bibliowicz launched her public relations agency, SBPR, in 2020 and never looked back. SBPR is a boutique PR agency focusing on emerging talent and developing voices in the fashion, lifestyle, and art landscape. Bibliowicz has nine years’ experience in PR and marketing with independent PR agencies, working with brands like Eckhaus Latta, Maryam Nassir Zadeh, Apiece Apart, WWAKE, Illesteva, and more.
In the last years before starting her agency, she worked with a PR firm as a director, leading projects like the Hudson Yards Neiman Marcus grand opening and Tribeca Film Festival premiere.
Bibliowicz said, “Currently, I work with brands and artists from all over the world.” Clients include: Machete (Atlanta), Santos by Monica, BLOBB, de MARIA, Tina Smith Jewelry, The Break ,Glad & Young (Atlanta) and Kristen Giorgi (Atlanta). Past clients were Goodwill NYNJ, AARYAH, and Julietta.
She added, “I have been so fortunate to be able to work alongside extremely talented designers, artists and collaborators who have trusted me with their creative process and work. PR work is innately personal and requires a lot of trust, which I take very seriously. I become invested in my clients and their growth.”
In addition to SBPR, she runs UNIDOS, a company in partnership with Dan Gleason, focusing on creating a space to celebrate Latin talent in the creative fields, including the culinary arts, photography, and design. There, she works with brands like Coach, Tiffany & Co., and PULL&BEAR.
The PR maven grew up in Buckhead, attended The Epstein School, followed by North Atlanta High School. She went on to college in Chicago and moved to New York, where she now splits her time with Atlanta.
Bibliowicz is qualified to maximize Latino marketing leveraging her background. Her mother, Patricia, is Ecuadorian, and her late father was Colombian. She explained, “My brother and I were born in Ecuador and moved here at a really young age. Our parents instilled in us early on to be proud and hang on to our culture and language. We spoke Spanish growing up and, luckily, have held onto it. Mom, who was the honorary Ecuadorian consulate, would take us to events for the consulate or Latin American organizations, which really taught me how to value my culture at a young age. With UNIDOS, I hope to bring a piece of that into my world and career.”
For more information, visit https://www.instagram.com/sofiabib_pr
- Business Brief
- Marcia Caller Jaffe
- Sofia Bibliowicz
- public relations agency
- Eckhaus Latta
- Maryam Nassir Zadeh
- Apiece Apart
- Hudson Yards Neiman Marcus
- Tribeca Film Festival
- Santos by Monica
- de MARIA
- Tina Smith Jewelry
- The Break
- Glad & Young
- Kristen Giorgi
- Goodwill NYNJ
- Dan Gleason
- Tiffany & Co.
- The Epstein School
- North Atlanta High School