Goldschein’s Party Décor Ramps Up Creativity
Rachel Goldschein shares ideas on creative entertainment and the importance of details like LED lighting and even wheatgrass.
After 37 years with the Atlanta Journal-Constitution and now with the AJT, , Jaffe’s focus is lifestyle, art, dining, fashion, and community events with emphasis on Jewish movers and shakers.
After 18 short months, Rachel Goldschein’s Gold Events by Rachel was named 2023 Best Party Planner by the readers of The Atlanta Jewish Times.
After working in the corporate world for 25 years in marketing and multifamily property management, Goldschein took her skills in building and nurturing relationships, decorating homes, coordinating, and hosting events and parties, and solving problems into the entrepreneurial realm with her budget-conscious party planning and decorating business.
She said, “While I first started as a ‘Day Of’ person, a few of my friends asked if I could help them with décor just shortly thereafter, since they knew I had a passion for creating, and knew I could help them ‘on a budget.’ That is when things really took off, and the word was out that I could help with planning and décor while keeping client’s costs in mind.”
Some of the recent mitzvahs and venues Gold Events executed include:
* A 1980s-theme Bat Mitzvah with iconic Pac-Man, MTV Moon Man and coiled Slinky décor;
* A Krispy Kreme donut wall and opposite side candy station with nostalgic candy at The Chattahoochee Nature Center;
* A glow in the dark-themed Bat Mitzvah with LED cubes, uplighting, glow in the dark vases and neon-colored florals at Golf Club of Georgia;
* A sports-themed Bar Mitzvah at Top Golf featuring tennis, football, soccer and basketball, incorporating a green grass backdrop for décor and a photo-op tying it all together;
* A pink and purple-themed Bat Mitzvah at Fairway Social with LED hearts and flowers combined with real flowers and heart pillows, followed by a dessert table with pink and purple chocolate covered deserts and candy.
The process of planning an event might work like this. For example, Goldschein was asked to plan a University of Florida-themed Bar Mitzvah at a Jewish camp outside of Atlanta – which took some efficiency being off-site. As a South Florida native, Rachel was stoked to celebrate her home state. She started by meeting with the mother and son so that all their wishes were included, starting with the college’s colors of blue and orange while incorporating the son’s wish for a full range of UF Sports teams.
The variety of centerpieces had elements of UF basketball, baseball, and football teams. Rachel then sent the client pictures and choices of them displayed differently to get feedback to mix and match, pick, and choose, to bring the Bar Mitzvah boy in as part of the process.
Goldschein noted, “The collaboration came out so great and it is something of which I am proud. They really wanted wheatgrass and some décor accessories one would see at real sporting events. Since they really liked the idea of incorporating LED (more natural, flexible and brighter lights than regular bulbs), I took the boy’s name also as a logo and applied it to LED lighting stands that were incorporated into centerpieces of foam fingers, sports player silhouettes and balls with freshly grown wheatgrass (to replicate grass one would see on a field) … [it] really helped bring the theme to life.”
Orange and blue linens with coordinating napkins as the backdrop accentuated the centerpieces and were key to achieving the desired look.
“The best part was when the Bar Mitzvah boy came up to me at the end of the night with a hug, and thanked me for such an amazing party,” gushed Goldschein. “This is why I do it. To me, that is everything. I feel so grateful that I get to do what I love, so that my clients can enjoy their simcha without stress with the ones they love.”
For more information, call 954-913-3636 or check out Gold Events by Rachel on Facebook and Instagram.
comments