A pair of native Atlantans are looking to revolutionize the dating app market by launching their new product, Hatched. With the goal of making the app available for download across Atlanta on the Apple App and Google Play stores on Nov. 14, Hatched is changing the digital dating game by diving deeper into values, attitudes, personality, and interests to help users discover more meaningful matches.
The brainchild of two emerging Atlanta entrepreneurs, co-founders Mitchell Alterman and Sam Lukens, and backed by a notable group of angel investors, Hatched user profiles are depicted by an egg still covered by its shell, encouraging users to start meeting others through commonalities and getting to know one another for their personalities. Each time a similarity strikes, a piece of the shell cracks off, ultimately unveiling the photo of, at that point, a person you’ve connected with over interests and character traits, as opposed to physical attraction and typical “type” tendencies.
As a basic analysis, whether swiping, scrolling or clicking through, the user flow and criteria for matchmaking in most dating apps consists of surface-level bio details and a slideshow of images. By making users earn the right to learn and see more about their potential match, Hatched creates a level playing field that emphasizes character similarities, not pictures.
“Dating app culture is almost completely dictated by appearance,” says Alterman, CEO & co-founder. “We’re creating a new way for users to present themselves and to view others, and we’re hoping that Hatched users will continue to learn about themselves while hatching their match. As we like to say at Hatched, get to know somebody before you get to no them!”
Lukens, COO & co-founder, shares, “User interests are changing, searching for something more substantive and real, and the dating-app industry is experiencing rapid growth, yet current offerings are still determined to maintain the status-quo. Hatched will relieve users of swiping fatigue and instant picture-based rejection through a new, innovative approach that should make virtual matchmaking more meaningful and effective.”
For more information, sign up for updates at www.hatchyourmatch.com and follow along at @hatcheddating.