Selig Boldly Reimagines Lenox Marketplace

Selig Enterprises has announced a capital improvement program for Lenox Marketplace, directly across from Phipps Plaza, which will be rebranded as The Block at Phipps.

The development, which houses retail anchors like Target, Dick’s Sporting Goods and Publix, will create a more vibrant, walkable retail district to match the more upbeat modern Buckhead spaces. Plans include improving connectivity with a 30-foot, open-air corridor, upgrades to the façade, and enhanced landscaping and greenery. The rebranded façade rendering exposes clean, light-toned wood planks.

Selig Enterprises, one of the largest, privately-owned real estate companies in the Southeast, unveiled plans in late February for the 9.4-acre retail center set in the heart of Buckhead, at Peachtree Road, Wieuca Road, Oak Valley Road and Prichard Way, and across the street from Phipps Plaza. The capital improvements are slated to begin in Q2, 2023.

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Occupying a full city block, the eponymous Block at Phipps vision includes rolling out a new merchandising plan, along with newly designed façade improvements, which will result in an elevated wave of shopping and dining experiences.

The new Block at Phipps will add a 30-foot, open-air corridor that will connect the sidewalk along Peachtree Road to the parking deck.

In its current composition, Lenox Marketplace has never been known as “pedestrian friendly” and lacked a sense of place and identity. The capital improvement plans enhance connectivity with new wayfinding throughout the multi-level retail center and the addition of an expansive open-air corridor that will connect the sidewalk along Peachtree Road to the parking deck. This artfully designed Paseo will feature comfortable seating vignettes, lush landscaping, and enhanced lighting reminiscent of a European alleyway.

Selig’s plans also include transforming the façade and sidewalks along Peachtree and Oak Valley roads into a community-friendly space with new façades, landscaping, greenery, programming, and enhanced walkways. ASD|SKY is contracted to do full architecture and environmental design services.

Mindy Selig, senior vice president of Selig Enterprises, touts the new center’s inviting spaces and retail mix.

In an exclusive conversation with the AJT, fourth generation Atlantan Mindy Selig, a senior vice president for retail leasing, commented on some of the current hot topics facing Buckhead at the reimagined center.

Regarding crime and security, Mindy Selig said, “Safety is a priority at all our shopping centers and The Block at Phipps is no exception.”

As far as perceived changing demographics experienced by neighboring Phipps Plaza, she said, ”Our strategy at The Block is to create connected retail spaces that cater to a variety of tenants who resonate with the Atlanta community.”

Will this be a walking destination or drive up?

“The redevelopment plan – particularly the Paseo – is designed to increase pedestrian activity, whether people are walking from their nearby homes, offices, or to various shops and restaurants,” she said.

Mindy Selig then discussed the potential for public spaces and meetings.

“We are most excited about the addition of, again, the Paseo, that will be an inviting place for people to gather, sit, and enjoy the space. While we won’t have a private public space for meeting, future tenants may offer space for private party rentals.”

Selig and partners acquired the property in 2020. Selig’s retail portfolio spans approximately four million square feet across the Southeast, with key centers in the Buckhead market, including Buckhead Triangle, Brookwood Place, Buckhead Square I and II, The Shops of Buckhead, Buckhead Commons, and Peachtree Plaza. Selig also led the development of The Works, its 80-acre adaptive reuse mixed-use development, on Atlanta’s Upper Westside, as well as 1105 West Peachtree in Midtown.

In its long history, Selig has been a leader in the creation of the Atlanta skyline, in addition to being active in civic, political, religious, and educational organizations in the community. The Selig mission is to create well-conceived, quality projects in prime locations, with a long-term commitment to ensure stability to tenants, lenders, and the community. Its leaders adhere to a Selig family motto of “You can never do wrong by doing right.”

The rebranding is slated to be completed by the end of 2023.