Third-generation native Atlantan Andrew Rodbell left corporate America — leadership roles include The Coca-Cola Company and Turner Broadcasting — to follow his passion for brand building, entrepreneurship and cocktails. He co-founded Post Meridiem Spirits with the ambition of making full-strength cocktails with authentic ingredients as accessible as beer and wine, with the first line of cocktails in 3.4-oz. cans. Post Meridiem is the first canned cocktail company in Georgia and the only canned cocktail made in the Southeast.
“While crafting delicious cocktails packaged in cute cans seems obvious and effortless,” Andrew said, “it was a challenging process with intentionality in every decision to develop the unique drinks.” Andrew and his business partner, Charles Sain, committed to only using real, non-engineered ingredients “just because” they taste better. They wanted to elevate the ready-to-drink category, which typically uses fake ingredients and artificial colors. Post Meridiem is the only canned cocktail that uses 100% real lime juice because it is crisper and more refreshing than lime flavoring and citric acid.
To shape the brand, they chose familiar cocktails and followed traditional recipes, hence the cocktail-appropriate size (100 ml) and strength (+50 proof). The lineup includes a Margarita, Old Fashioned, Mai Tai, Gimlet, and Daiquiri. Cans were chosen as the best container to protect the quality ingredients, and the company built their own canning line in West Midtown to ensure “hands-on” quality control.
Post Meridiem launched in Georgia in April 2019. Cocktails are available in over 300 liquor stores, hotels, country clubs and music venues across Georgia. The brand has recently expanded to South Carolina, Tennessee, and the Maryland-D.C. area, with additional states lined up. Also, their cocktails are now available for online purchase in 33 states.
According to Andrew, “Great taste, recognizable cocktails, real ingredients, novel packaging, ingredient transparency at a low price point of $3.99 per cocktail are some of the reasons Post Meridiem has been successful. I’m proud to have created a way for people to mark that time of day when work turns to play with an effortless, bar-quality cocktail anywhere, anytime. Shaking the can and pouring a cocktail over ice is the perfect ritual to mark the moment when shifting from work to play. Post Meridiem’s name spells out the “long form of p.m., as in afternoon, as in time for a drink.”
Now raising the fourth generation of Rodbells with 3 children — 9, 8, and 5 years old — of his own, Andrew is a graduate of The Westminster School, the University of Pennsylvania, and Emory University’s Goizueta Business School.