Modern and Modest Fashions for ‘Women Who Do It All’
Anna Lefkoff has created a new opportunity for women to gather, socialize and shop.
Chana Shapiro is an educator, writer, editor and illustrator whose work has appeared in journals, newspapers and magazines. She is a regular contributor to the AJT.
Just in time for spring, Atlanta Jewish Academy teacher Anna Lefkoff launched a pop-up boutique selling modern and modest clothing and jewelry for “women who do it all” as part of her new clothing line, Miron Jade.
The opening Sip and Shop event, on Sunday evening, March 6, invited women of all ages to update their wardrobes, enjoy snacks and catch up with one another after several years of COVID restrictions kept them apart.
A steady stream of visitors flocked to the Toco Hills home of Lefkoff’s friend, Erica Gal, to try on the latest fashions and make new acquaintances. “Women are more than ready to get out while the infection numbers are low, and what better way to get together than to support a woman entrepreneur!” said Elana Frank as she took a break from trying on blouses.
Miron Jade is named after Lefkoff’s son and daughter, who are students at Atlanta Jewish Academy’s elementary school. Lefkoff, a seventh and eighth grade English teacher and editor of Jigsaw, the school’s online magazine, says, “The idea of women getting together to socialize and shop has long been a dream of mine. I select merchandise that is stylish and at the same time modest enough for religiously observant women. I want to offer fashion for women who do it all.”
The Toco Hills crowd, which included women of all ages — from bubbes to teens — definitely represented Lefkoff’s target clientele. The informal atmosphere of the Miron Jade pop-up was conducive to trying on clothes and elicited candid comments from other customers. Another significant element was the decision to have the shopping take place in the evening, since Lefkoff determined that on-site shopping is less stressful and more enjoyable when young children are home in bed.
Lefkoff, whose products are available on mironjade.com, has an established customer base and offers reasonably priced, fashionable dresses, skirts, blouses and accessories. Her up-to-date inventory includes chic clothing for Shabbat, Jewish holidays and special occasions. Lefkoff showcases some of her favorite designers, including Wish List, Mable and Easel, with styles that are, in her words, “comfy and flowy.” If the lively atmosphere at the Sip and Shop was any indication, Miron Jade will find an appreciative niche clientele.
comments