Real Estate Icon Selig’s Grand Leap in Midtown
Late son’s vision lives on with three state-of-the-art components.
After 37 years with the Atlanta Journal-Constitution and now with the AJT, , Jaffe’s focus is lifestyle, art, dining, fashion, and community events with emphasis on Jewish movers and shakers.
A new Selig Enterprises office tower arising in Midtown, believed to be the largest under construction in Atlanta, embodies the vision of the late Scott Selig to transform an underused city block in the business district into a mixed-use destination.
“We are extremely proud to be developing such a comprehensive, three-tower project in the heart of Midtown,” said Steve Selig, president and chairman of the board. Scott was his son. The elder Selig said the development of 1105 West Peachtree would house “thousands of high-quality jobs. Our unique, first-to-market hotel concept, the Epicurean Atlanta, will offer an elevated food and beverage program, complementing the ground floor community engaging retail. Finally, we are filling a market need for quality residences in Midtown’s core with 40 West 12th.”
Initial plans for 1105 West Peachtree began in 2016. The project is a multi-tower mixed-use development on a 3.5-acre site. The three towers comprise a 675,000-square-foot Class A office tower, 64-unit luxury condo tower, 40 West 12th, and the Epicurean Atlanta hotel, a 178-key Marriott Autograph Collection hotel.
The towers are built on a retail and parking podium capped by one-acre Sky Plaza accessible to office tenants, hotel guests and residents. All three towers are rising concurrently, with the residential tower set to top out later this summer, followed by the office tower and the hotel this fall. Completion is anticipated by summer 2021.
The office tower has signed two impressive tenants: Google and Smith, Gambrell & Russell. The tower will feature a new-age, contemporary design with a 410-foot exoskeleton illuminated by LED lights 24/7 and floor-to-ceiling windows with panoramic views. Approaching the tower, guests will be greeted by a 90-foot-wide grand entranceway leading into the parking deck.
The lobby has an elevated bar and restaurant, 100-plus seat conference room, state-of-the-art fitness center, bike service and repair room. Office tenants have access to concierge services such as car detailing, valet, and the signature Sky Plaza, a nearly one-acre amenity deck with breathtaking city views.
Attorney Jay Schwartz, partner Smith Gambrell & Russell, headed the firm’s search for office space beginning in 2016. Their lease (signed in December 2018) encompasses 120,000 square feet. Schwartz recalled, “We went through a long process of evaluation, including our current location. Our brokers narrowed it down to five buildings. We ultimately chose 1105 West Peachtree because of economics, location and amenities including the sky deck and two balconies overlooking the hotel and retail.”
Residential 40 West 12th has large floorplans, 12- to 14-foot ceilings, floor-to-ceiling windows with sweeping views, dual-sided fireplaces opening to expansive balconies and well-appointed kitchens and bathrooms.
An amenity level will feature a spa pool, clubroom, private grotto and fitness center. Shared spaces, including hotel amenities and Sky Plaza are accessible for residents through gateways around the tower’s outdoor terraces. The condo features a community living room with full kitchen and bar area with operable walls directly connects to a private grotto/outdoor terrace with unique fire features and greenery.
Engel & Völkers Atlanta oversees the sales and marketing of the 64 units and is hosting meetings and virtual reality tours. They will soon be accepting appointments to tour the on-site presentation gallery.
The Epicurean Atlanta hotel is culinary-driven and the second of its kind, akin to sister hotel in Tampa. It features 178 rooms, conference and event facilities and an activated terrace. The Epicurean Hotel will feature a chef-driven ground floor restaurant, a poolside bar and restaurant on the Sky Plaza.
Evaluating the recent work-from-home phenomenon has some commercial experts scratching their heads about the future of office space. Optimistic Chris Ahrenkiel, Selig executive vice president, stated, “Since the start of the year, Atlanta has seen investment from multiple large companies bringing thousands of new jobs to Atlanta’s core, and we don’t foresee that slowing down. We expect to see a continued increase in investment from large tech firms, which will support job growth in Atlanta.
Remote work will continue to become a greater part of how employees will work, but it is difficult to train, mentor and build a company culture remotely. This can most effectively be done in person, in the office and especially in new office buildings like 1105 West Peachtree, which complement a company’s office space with additional energy and amenities, making coming into the office a desired experience.”
General contractor Brasfield & Gorrie is ensuring the health and safety of workers and subcontractors. Schwartz added, “We have taken into account internal configurations like spacing out workstations 6 feet apart, while Selig added a state-of-the-art HVAC system.”
Selig sought out the Rockefeller Group as a joint venture partner with its 90 years of experience in high-end, ground-up condominium projects.
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