SuperBowl LIII Brings Big Business to Atlanta
The NFL helps each host community to develop and implement projects aimed to leave a positive legacy on the community's environment.
This year’s football season will end right here in our own backyard on Feb. 3, 2019, at Mercedes-Benz Stadium. It brings big business to Atlanta’s entertainment and hospitality industries, thanks to Arthur Blank, who co-founded Home Depot and owns the Atlanta Falcons. This rare occasion will begin with a 10-day festival, where more than 1 million visitors are expected to attend throughout the 10 days leading up to and during game day.
Last year’s Super Bowl LII was hosted in Minnesota at the U.S. Bank Stadium. Americans were expected to spend about $14.1 billion for food, decorations and team apparel, with each person spending an average of $75. Minnesota kicked off the event with a 10-day festival called Super Bowl LIVE, featuring live music, food and interactive entertainment leading up to the game. Super Bowl LIVE was presented by Verizon. About 1 million people attended and 48 bands and artists performed for free at public concerts. There were 1,630 private jet arrivals at Twin Cities airports during week of Super Bowl. The game attendance at the stadium was 67,612. After the game, 61,000 passengers left Minneapolis-St. Paul International Airport.
An event of this magnitude takes planning and organization from an experienced team of professionals. That team is called the Atlanta Super Bowl LIII Host Committee. They act as the liaison between the National Football League, the City of Atlanta and the local community. Formed in 2017 under the Championship Hosting Division of the Atlanta Sports Council, the host committee is responsible for helping to plan, organize and support activities and events that will enhance the Super Bowl LIII experience for the city, state and region.
The National Football League works in each Super Bowl host community with local partners to develop and implement environmental projects aimed to leave a positive legacy on the community’s environment.
The Atlanta Super Bowl Host Committee, NFL Foundation and The Arthur M. Blank Family Foundation teamed up to fund a major capital improvement project called Legacy 53 for the residents of Atlanta. The $2 million investment in and renovation of the City of Atlanta’s John F. Kennedy Park is a commitment to encourage outdoor play and healthy lifestyles. The renovation will provide the youth in Atlanta a playing field for athletic competition and the surrounding community a safe space for exercise and outdoor activities.
The renovation will include a full-level turf playing surface; community walking path; Fit-Trail exercise system for fitness training; new playground equipment with soft turf underpinning; new hard-court basketball court; shaded picnic pavilion; and sidewalk lighting for evening use. The completely renovated park will be unveiled the week of Super Bowl LIII with a ribbon cutting ceremony.
With the big business that the Super Bowl brings, hefty tickets prices are no surprise for those fans who want to attend. The Atlanta Super Bowl Host Committee announced its partnership with On Location Experiences, a leader in premium experiential hospitality business in ticketing, curated hospitality, live event production, and travel management in the worlds of sports and entertainment. On Location has announced its Super Bowl LIII Experience tickets prices that include several benefits, depending on the level of ticket you buy.
The “Experience” includes:
In-game: Seat and club access according to the level purchased.
Pregame: Three-hour all-inclusive premier party at the Georgia World Congress Center located inside Super Bowl grounds just a short walk from the stadium. Yet to be announced are appearances and meet and greet opportunities with NFL stars and Hall of Famers and additional pregame entertainment.
Post-game: Field access for a confetti-filled celebration.
Additional Super Bowl weekend enhancements: On-site concierge service, the ability to upgrade to an all-inclusive weekend with luxury downtown hotels and airport transfers and priority access to exclusive concerts and events.
On location 2019 Super Bowl ticket packages:
On the Fifty: $17,500+ per person includes 50-yard-line club seats, premier pregame party, In-game access and post-game on-field celebrations.
Sixty7: $14,500+ per person includes prime club sideline seats, premier pregame party, in-game club access and post-game on-field celebrations.
Champions: $12,500+ per person includes club sideline seats, premier pre-game party, select in-game club access and post-game on-field celebrations.
Legends: $8,500+ per person includes lower and mid-level sideline seats, all-inclusive pregame party, in-game club access for select locations.
53 Live: $5,000+ per person includes 100/200/300 level seats and all-inclusive pregame party.
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