Mike Leven's Rosh Hashanah Message for 2024

The New Year calls upon us to reflect on the past year—the struggles, losses, and challenges we’ve faced. As we approach Rosh Hashanah and mark one year since the Oct. 7 terrorist attacks on Israel, now is the time to renew our commitment to one another, to our community, and to Israel, our eternal homeland.

“Never forget is more important than never again.”

We must never forget that the only true safe haven – where Jews are not “visitors” – is Israel. The establishment of Israel in 1948 was not just the creation of a nation; it was a declaration that the Jewish people would never be at the mercy of others. For American Jews, the new year is a chance to strengthen our connection to Israel and rededicate ourselves to ensuring that Israel remains strong, secure, and capable of defending itself against all threats.

Through education and advocacy, we can ensure that the significance of Oct. 7 is recognized, remembered, and taught to future generations. This is our responsibility—not only to our own community but to our non-Jewish allies, helping them understand why Israel’s security is vital—not just for Jews, but for the principles of democracy and freedom that both Israel and the United States represent.

This support must be tangible—through philanthropy, advocacy, and by standing against the rising tide of antisemitism that often disguises itself as anti-Zionism.

As we enter 5785, we must remember, we must act, and we must stand together. Only then can we ensure that the promise of “never again” becomes a reality and that our future, like our past, is shaped by resilience, strength, and unity.

Mike Leven is a legendary business executive, visionary philanthropist, and the founder of the Jewish Future Promise.