Surprise Mom with Mother’s Day Beauty Products

Let’s face it. Moms deserve the best and if you want to give mom a great gift and simply don’t know what to give, share knowledge from some of Atlanta’s most noted experts on beauty products that are fabulous.

In case you don’t know what to give, gift cards to beauty stores selling skincare and cosmetics reign as a great gift giving moms of all ages the gift of her choice. From make-up lessons to facials, skincare to spa treatments to assorted beauty products, here’s some popular choices from the go-to-beauty experts. Whether you assemble a gift of beauty in a basket or a gift card from one of these expert’s spas and iconic beauty resources, it’s a gift that keeps on giving.

Meet Genuist products, which is an Atlanta-based, woman-owned indie beauty brand, created by Alyson Hoag, CEO and founder of the award-winning Authentic Beauty Makeup Salon & Brow Studio in Buckhead. After more than 17 years at the helm of her flagship Atlanta makeup and brow studio and a career reviving more than 100,000 brows, Hoag — nationally recognized as the “Brow Guru”— developed Genuist Beauty to solve the specific beauty challenges she witnessed daily in her salon chair, from thinning brows to how makeup sits on and affects the skin. This clean, pro-age cosmetics line is built brows-first to restore “barely there” brows, paired with a curated makeup collection specifically formulated for evolving skin.
genuisbeauty.com | myimagejourney.com | @genuistbeauty

Here’s some of Alyson’s recommendations:
Makeup Essentials for Evolving Skin: Smooth Canvas Under Eye Primer ($65) ​- A lightweight, hydrating under-eye primer that instantly blurs and softens the appearance of fine lines and texture while prepping the delicate eye area for a radiant, crease-free concealer application. Featured in Parade Magazine and praised by Los Angeles Magazine as an Oscar-worthy red-carpet must.
Say “EYE” love you Mom with the Tiny Liner($32) – A sure-fire favorite, the Tiny Liner is an ultrafine, blend-able liquid eyeliner pen with a tip thinner than a lash. It offers precise definition that is easy for beginners to apply and blend for a soft, natural look that doesn’t tug on the delicate skin around the eyes.
Gift Mom Wow Brows She’ll Love: Roller Brow ($143) – Featured on NBC’s “The Today Show” with Hoda & Jenna as a game-changing brow solution. A breakthrough 2-in-1 derma roller and serum for “barely there” brows that are sparse, thinning, or dormant from years of waxing, microblading, bad brow trends, and time. Infused with Capixyl (red clover + peptide complex), it helps brows bloom again and look naturally fuller with consistent use.

Brow Renewal ($43) – An overnight, ultra-hydrating treatment for unruly or coarse brows. It restores softness and flexibility, so brows are easier to manage and style the next morning. Enriched with castor oil, shea butter, and red algae for deep nourishment.
Brow Primer ($35) – A texturizing liquid brow wax with flexible hold that sculpts and holds without any stiffness. It creates a polished, tamed look with a flexible definition that never feels “crunchy.” Named one of the Best Brow Products of 2024 by Skincare Anarchy.
Roller Brow Defining Pen ($32) – A liquid brow stain pen with a ceramic ball tip that fills in any gaps to balance uneven brows. It provides a lightly pigmented brow stain that is waterproof and smudge-proof for all-day wear.

Next, meet Lyn Ross, founder and owner of Institut’ DERMed Clinical Skincare.

Ross’s personal favorites for her skincare regimen leave the eye area brighter, firmer, more resilient, and beautifully refreshed. Some of Lyn’s favorite products include:
The Enhancing Eye Serum – formulated with spin traps to smooth fine lines and reduce puffiness.
The Eye Cream Complex – formulated with retinol, rejuvenates the skin and helps prevent signs of aging around the eyes.
Protective Cream Moisturizer – provides a protective shield to support the skin barrier. Check out an assortment of products at www.idermed.com

Whether you gift assorted beauty products or a gift card, consult with the experts who can guide you to put a big smile on mom’s face. Make mom’s special day beautiful, just like her!