Ben Halpern's Rosh Hashanah Message for 2024

It’s popular belief that Rosh Hashanah is all about a “sweet new year.” This ideology is certainly, without question, a significant challenge amidst incomprehensible uncertainty in the world, with the first-year anniversary of Oct. 7 on our minds with hostages tragically still held captive by Hamas and an ongoing war in Israel on top of other important issues all across the world.

However, like the Jewish people have done for thousands of years, we must always keep hope as a unified community, be unwavering in our support today, and remain strong and optimistic for a brighter tomorrow. The future is sweet regardless of a painful path, and let’s just remember that this sweeter year to come is a part of our ever-lasting Jewish journey.”

Ben Halpern is the Executive Vice President of Farmers & Fishermen Purveyors.