Mom Simplifies Diaper Dilemma
Ditch the diaper bag, says mom-treprenuer Alison Gordon. Just carry this simple emergency pack of diapers and wipes.
After 37 years with the Atlanta Journal-Constitution and now with the AJT, , Jaffe’s focus is lifestyle, art, dining, fashion, and community events with emphasis on Jewish movers and shakers.
Two years ago, civil engineer Alison Gordon became weary of schlepping diaper bags everywhere when she left her house with her baby. With one daughter in The Temple preschool and another on the way, she knew there had to be a better way to carry just what was needed to be prepared for emergencies: a diaper, five wipes and a changing mat in a pouch that fits in the back pocket. The idea for Dwypers was born.
Gordon began designing prototypes for Dwypers, and perfected each component.
Over about a year that included a move back to Atlanta from living abroad in Chile for husband Jeffrey’s consulting job and the birth of her second child, Dwypers was ready for market. Dwypers launched in May and has taken off. “It’s been a whirlwind ever since!”
Dwypers are a good alternative to the diaper bag for parents on the go with small children. Or parents can toss a few into the diaper bag to ensure they have what they need for a diaper change. Grandparents can take them along in the stroller for a walk around the park. And friends and family of new parents can use Dwypers as a Chanukah, bris or baby naming gift, with gift boxes shaped like a new dad cigar box or a new mom cake.
Each pack of Dwypers contains a diaper, a five-pack of “sensitive” wipes, a disposable changing pad and a sealable disposable bag that houses the contents to throw away. “As a special touch, we include a distraction card – like a bold graphic of a kangaroo – to entertain the wiggling baby.”
Gordon is working nonstop, getting Dwypers in retail stores, maintaining a healthy inventory and managing the complexities of starting a business. For example, she is preparing for a trade show in AmericasMart Atlanta and fulfilling orders from a recent Las Vegas show, all while remembering what’s most important: her family. Gordon’s invention is available at dwypers.com.
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