The Black and Jewish co-owners of an Atlanta human resources/recruiting consulting firm are promoting T-shirt sales to raise money for Black-owned businesses hurt by the pandemic. Dana Neiger is the Jewish co-owner of HIVE Talent Acquisition Firm, which is promoting its HoneyDrips! Merchandise vendor partnership. Her co-owner is Veronica Jenkins. The mission of the partnership is to “connect, network and create an extra stream of revenue for black-owned businesses. This call to action is to advocate for and support black-owned businesses” that have been affected by the pandemic, according to a HoneyDrips! flyer.
Specialty T-shirts will be personalized for each partner business with a
percentage of sales revenue returning to those companies. Additional marketing will be provided through social media and search engine optimization, according to the promotional flyer.
HIVE is a three-year-old Atlanta business with eight employees that assists job-seekers and companies looking to hire, helps youth participating in internships find full-time employment, and provides human resources consulting for small- or medium-sized businesses that may not have an in-house human resources department.