Davis Students in Spotlight for Prizmah Campaign

On Thursday, Jan. 16, Prizmah: Center for Jewish Day Schools let the Davis Academy students shine as models for Prizmah’s Jewish Day School program campaign, “You Can Be Anything.”

According to Rosov Consulting, the most significant barrier to day school enrollment is awareness. Prizmah’s campaign message looks towards fostering the future of Jewish day schools and how they provide students with the tools to be who they want to be and prepare them to have real conversations as future Jewish leaders. Another message of the campaign highlights how easy it is to be yourself at a Jewish day school. This showcases how Jewish day schools offer safety in expression and identity, celebrating the connection to and forging a deeper love of Judaism.

Two invaluable gifts of Jewish schools are: roots and wings. “Roots” provide a strong sense of identity and belonging, grounding students in their heritage and knowing who they are. “Wings” represent the confidence and skills to soar in the world to be anything they want to be.

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These Davis Academy students are learning together during the Prizmah campaign photoshoot.

“Prizmah is fortunate to work with the incredible team at Bald, who not only understand Jewish day schools, but have become who they are today in part because of their day school experience. In the spirit of l’dor v’dor, this creative team will pass their love of day schools onto the next generation of Jewish leaders and thinkers,” said Paul Bernstein, CEO of Prizmah Center for Jewish Day Schools.

Davis Academy students smiled big for the cameras and posed as models for the media campaign. They brought to life the campaign’s youthful energy and their photos will be used across the entirety of Prizmah’s You Can Be Anything campaign.

These Davis Academy students are learning together during the Prizmah campaign photoshoot.

Not only is Prizmah using current Davis Academy students for the campaign, but they also have two Davis Academy alumni helping to lead the charge. Becca Nadolne graduated from Davis in the class of 2011, and she now serves as the associate director of digital marketing and content strategy at Prizmah. Dave Resnick graduated from Davis in the class of 2009, and along with capturing behind-the-scenes footage from the photoshoot, he also serves as a group accounts supervisor at Bald Agency.

A school toolkit was created to allow Jewish day schools and yeshivas across North America to participate and connect in the campaign. In the next month, Prizmah: Center for Jewish Day Schools will roll out the national advertising piece of the campaign, and in the fall, they expect to see several community organizations and funders collaborating and sharing the campaign in their own communities.