Matisyahu debuts new music video, “Sunshine”

Matisyahu debuts new music video, “Sunshine”


Matisyahu, “Spark Seeker” Album-Cover

Matisyahu has premiered the music video of his new single, “Sunshine,” from his fourth studio album, “Spark Seeker,” out July 17 and available on today.

For this video, Matisyahu returned to the beautiful deserts of Israel where he recorded the album. Directed by Gil Green (John Legend, Usher, Timbaland), the cinematography is breathtaking and inspiring, making you feel as if you are a part of the Israeli landscape and culture.

The video illustrates one of the key messages of the album, which is seeking the spark, finding the self which you left behind and reconnecting with your inner child. The vivid footage seamlessly captures the essence of “Sunshine’s” uplifting lyrics and sweeping melody, proving it to be the perfect summer song and video.

For an inside perspective on the making of the video, visit Matisyahu’s Facebook and Twitter sites to watch this official sneak peak.

Since first emerging on the international stage in 2005, Matisyahu has established a reputation for transcending boundaries – from the stripped-down roots reggae of the gold-certified “Live at Stubb’s” to the trippy ministrations of the Grammynominated “Youth” to the polished pop eclecticism of “Light.”

Then, in 2010, he returned to the venerable Austin venue that introduced him for “Live at Stubb’s, Vol. II,” demonstrating that all of his travels had only strengthened his connection to his musical bedrock. Selling over 2 million albums worldwide, it was a whirlwind half-decade journey, one that earned Matisyahu a place in pop culture at large.

Now based with his family in Los Angeles, Matisyahu blasts off yet again with Spark Seeker, a bold new studio album that finds the one-of-a-kind vocalist and songwriter exploring uncharted territory with help from an expansive cast of collaborators from around the globe. The album mixes ancient traditional sounds with futuristic electro beats, rapping with singing, and songs of the spirit with songs of the body.

“Spark Seeker,” produced by Kool Kojak (Nicki Minaj, Travis Barker, Ke$ha) is set for release on his own label, Fallen Sparks Records via Thirty Tigers/RED. Matis recorded the 13-track album in Los Angeles, New York and Israel.

The album has a depth to it as well as a lightness, which alludes to the most essential theme of the record: that everything in life, especially music, exists in mixtures and blends.

“Things are not as black and white as we would like to think,” Matisyahu said. “Not everything can be oversimplified.”

As one of America’s most successful touring artists, Matisyahu has also announced the first leg of an extensive summer tour supporting the new release with co-headliners Dirty Heads.

“Sunshine” is available for purchase on iTunes and Amazon.

From Press Here Publicity

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