Rise Property Group Enjoys the Hustle
Jason Chaliff and his firm is willing to take calculated risks to offer the best results.
After 37 years with the Atlanta Journal-Constitution and now with the AJT, , Jaffe’s focus is lifestyle, art, dining, fashion, and community events with emphasis on Jewish movers and shakers.
Atlanta native Jason Chaliff really gets a “rise” out of exceeding expectations in his relationship-driven and innovative commercial real estate brokerage business with his special “hustle” sauce.
About his company, Rise Property Group, he explained, “Atlanta is a city with an incredible growth story. You could say it has always been a city on the rise! I wanted a name that was short, memorable and resonated well in the metro area. I started the firm in February 2020, and my partner, Jared Siegel, joined weeks later.”
The Rise business model is focused on providing commercial real estate services to property owners and users. This involves helping landlords market properties for lease or sale and separately helping tenants and owners acquire the right properties. They specialize in sub-institutional properties, typically valued between $2 million to $10 million where they encounter less competition from the national brokerages.
Chaliff, 37, says, “Our focus is on Metro Atlanta and surrounding counties. The North Georgia region has a population of nearly 8 million, we are lucky to have so much business in our backyard. Atlanta is one of the strongest markets in the country. We have consistent growth, a diverse economy, and well located geographically. Anyone who has owned retail or warehouse property in the region over the last 20 years has likely done very well. Vacancy rates continue to be at all-time lows, it is more difficult than ever to develop while our population density only increases.”
His other analyses about Atlanta include:
Multifamily: Tends to become overbuilt in Atlanta, but the slow development pipeline will ensure occupancy remains high.
Commercial real estate as a whole: A highly capital-intensive business with low margins and a longtime horizon. Current buyers typically have experience and expertise in their asset class in addition to deep pockets or capital connections.
Locations: They recommend Cobb and Gwinnett Counties as markets with strong opportunities. Both have efficient county governments that are relatively business friendly.
In terms of weighing the market ups and downs, he stated, “Usually, the best deals are made when there is economic uncertainty. COVID created a huge opportunity for us to help in the transition of some very interesting assets. We converted call centers to warehouse facilities and movie theaters to apartment complexes.”
In terms of what type of investors they seek, Chaliff stated that for their small bay warehouse investments at Denali, they seek accredited investors to join acquisitions as equity partners. They are typically professionals or business owners who invest a minimum of $25,000 on a deal-by-deal basis. They put together two to three deals per year and have about 280 investors.
Defining the “hustle” in Rise’s core values, Chaliff says, “Since brokerage is a unique business … it’s entirely commission based and requires a special type of personality to be comfortable with the risk. We specifically look for hustle in our hiring process. The first few years take real grit, but it becomes lucrative and fulfilling once established. “
As an organization of 15, they rely on being innovative and edgy in technology and marketing. Unlike some larger peers, Rise employs social media and email marketing in creative ways to get the most visibility for listings. Chaliff noted that national brokerages would not likely use their LinkedIn or Instagram accounts to market a local property like Rise does nearly every day to 15,000 followers.
Chaliff grew up at Temple Emanu-El, attended The Davis Academy and North Springs, and graduated from the University of Georgia with a real estate degree and earned an MBA from Goizueta Business School at Emory University.
Proud parents are Michael and Marla Chaliff. Jason is an avid traveler, tennis player, and Georgia Bulldog fan.
Chaliff’s best negotiating tip?
“You will win a surprising amount of the time when you are willing to lose.”
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