The Right Makeup Can Make All the Difference

Part of the beauty swirl on the “day off” wedding preparation is the role of makeup, a tool of self-expression. Sometimes just the bride herself, or the entire wedding party, get the full “do.”

Two Jewish makeup artists weigh in with tips and trends for those utilizing professionals and tahose who want to DIY. Makeup can indeed set the mood and titrate the degree of drama. Should makeup bring out one’s natural beauty or be more exotic? Should a woman look soft? Strong? Creative? Unique? Should we notice the makeup vs. the person?

And perhaps the best advice is, “Don’t wear makeup that makes you look like a body in the casket.”

Some opt for a professional touch to achieve a more blended, age-appropriate look, and/or glam camera-ready approach. Professional Jordan Rosenstein (JoRo) has been a makeup artist for nearly a decade. She considers it a privilege to make women feel their best on some one of the biggest days of their lives.

She added, “Best doesn’t just refer to what they looked like, but how they felt. When it comes to weddings, in particular, how you look and how you feel are equally as important. Note that a bridal makeup artist will spend the majority of the day around the client, find someone who matches your personality, is sanitary, and passionate about their craft.”

Rosenstein offers five points to consider when hiring a bridal makeup artist:
1: Know your budget – be upfront about your price point and avoid using phrases like “budget friendly” as everyone’s definition is different. If an artist is out of budget, that’s OK! Be sure to inform them you’re going in a different direction. Makeup is one of the lowest costs of wedding planning but makes the biggest impact for brides. Hire wisely and remember — you get what you pay for.
2: Hire early! Makeup artists are one of the first vendors to get booked up; especially if your wedding falls on a major holiday or is during peak season: April to June and September to November.
3: Find an artist whose portfolio aligns with your desired look. If you want an elevated, true to you glam, using an artist who specializes in full glam may not be the best fit.
4. Great skin = great makeup! Artists can bring out your natural beauty, but we aren’t plastic surgeons. We cannot erase texture, fine lines, or dry skin. Consider hydro-facials and dermaplaning to help the overall look and feel of your skin. The sooner you start a good routine, the better your skin will look and feel come wedding day.
5: If you plan on doing your own makeup: Practice! Or take a 1:1 lesson to learn for yourself.

Makeup artist Rena Rosenzweig Antebi (Faces by Rena) is a popular choice on the Jewish Women of Atlanta Facebook group. She offers her tips to ensure “putting your best face forward.”
Eyes: Add extra definition and mascara to the top lash line (perhaps a bit on the bottom outer corner, too) to create an open, more rested eye.
Face: If you have a good primer under your makeup (make sure it’s dried before putting on makeup), and a decent setting powder, your makeup should last.
Do not use sunscreen if you are being photographed; it reflects light and can cast a washed out look. Be sure to add extra bronzer in a “3” shape to the face, and extra blush to the high apple of the cheek. This is going to create structure to the face and makes sure you do not look washed out by the end of the night. Even if it feels too much, it’s probably perfect.
Lips: Avoid matte brown lip colors as this tends to age a person and yellows the appearance of teeth. Instead, if you are a minimalist and do not want a lot of color, go with a rosy mauve, pink tone.
Bottom line: makeup merits thought — If you have pink hair, do you want your makeup to make you look like the girl next door? Makeup is like salt … the right amount enhances, too much is … well ….

For more information, contact Rena at 404-895-7208 or JoRo at www.makeupbyjoro.com.