Obituary: Bertha (Loeb) Diener

Obituary: Bertha (Loeb) Diener

Bertha (Loeb) Diener passed away peacefully in Atlanta March 10, 2020.

Bertha (Loeb) Diener passed away peacefully in Atlanta March 10, 2020, at the age of 104. Bertha Schlaffer was born to Tobias and Eta Schlaffer on Dec. 5, 1915.

She first lived on Humphrey Street with her parents and four sisters near the family’s dry goods store. The family then settled into a home on Atlanta Avenue. Listening to weekly radio programs and Sunday visits with cousins, aunts and uncles was a highlight of the family’s precious time together. Bertha’s life was defined by moxy, persistence and hard work. She knew what she wanted, and she was not afraid of the work involved to achieve it.

At 19, Bertha met and married her soulmate Sam Loeb from Griffin, Ga., after meeting at the Progressive Club. They raised their kids Judy, Marilyn and Robert in Morningside and were the proprietors of a well-known downtown supermarket, Pic N Pay.

A few years after Sam died in 1969, she married Paul Friedman. After Paul’s passing, she married her third husband Walter Diener. When Walter died, she never married again, but had many suitors. She returned to Atlanta in 2010 and spent the final decade of her life spending quality time with close friends and family.

She was preceded in death by her husband Sam Loeb; daughter Judy Loeb Cole; and son Robert Loeb. She is survived by her daughter Marilyn (Alan) Feingold; son-in-law Stephen (Miriam) Cole; loving nieces and nephews; her precious grandchildren Adam (Teresa) Cole, Suzannah (Michael) Callaghan, Josh Feingold, Sharon Feingold, Rachel (Jon Robbins) Feingold, Emily (Sean) Harrigan, and Seth (Hope) Loeb; 14 great-grandchildren and two great-great-grandchildren.

She was our family matriarch, an inspiration of strength and extreme generosity, and will be missed by all who loved her. Graveside services for family and friends were held at Greenwood Cemetery March 12, 2020. Rabbi Ilan Feldman of Congregation Beth Jacob officiated.

Kindly share your memories and pictures of Bertha on the Dressler’s Jewish Funeral Care guestbook. Contributions in her memory can be made to Jewish Family & Career Services or Weinstein Hospice for the support that Bertha and her family received.

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