Stronger Now Targets 50s, 60s, 70s & Up Crowd

Do aches and pains bring you down? Has a recent fall knocked you off your feet? Does your back or neck ache? Sciatica nerve unbearable? Need core strengthening or posture support? Have osteopenia, osteoporosis or osteoarthritis? Or perhaps you just want to wake up, get up and go … plus feel good.

Alex Mitchell, founder of Stronger Now, an accelerated gym-like location in the heart of Sandy Springs, wants to help you weatherproof your body for life. His enthusiastic clientele raves about the alternative-gym’s strengthening, evidence-based exercise program where a like-minded community is thriving and everyone knows your name.

Visit his celebrated gym and you’ll understand why. Mitchell’s goal is to gradually push the years back as we age, improving capabilities and increasing the options you have for safe movement. Stronger Now’s team of certified experts is comprised of trainers, exercise physiologists, coaches, and biomedical physiologists. They are equipped to help the over-50 crowd say farewell to pain, strain, and avoid stressing the body’s joints, with a focus on redefining declining muscle mass, flexibility, and mobility.

In celebration of Stronger Now’s fifth anniversary, they are doubling their square footage, relocating around the corner nearby to a larger space on Sandy Springs Circle. What excites Mitchell most is having the privilege of working with clients who want to take control of their health.

Clients Rave About Stronger Now

Client and advocate Bruce Morris shared, “Alex respects the limitations that older folks have and designs unique customized exercise programs for every individual. It’s not cookie cutter. His attitude is always positive, and you feel like you’ve accomplished something every time you are there. I feel much stronger, and my golf game has even improved.”

Stronger Now’s goal is a gradual steady and safe increase as we age. Mitchell explained, “We are focused on the business of reversing the pull of gravity. We make you better at dealing with forces constantly pushing you down, compressing your spine and pressing your joints together. With the 50-and-up group, you need to exercise parts of your body you want to support. I can guarantee if you give me three hours weekly, I can fundamentally change your life for the better.”

Longtime client Barbara Mays said, “When I first met Alex, it had been years since I had worked out – let alone with the trainer. Alex immediately assessed my fitness level – a beginner.  I have worked out consistently, increased my reps, improved my balance and flexibility while allowing for any accommodations due to aging. Every time I walk into the gym I hear, ‘Hi Barbara, how are you feeling today’ and the community is awesome. It’s all about progress while ensuring my safety. I’m definitely stronger now!”

Another devoted client, Fred Levick, said, “Back in July 2021, about 16 months into the pandemic, I saw a post on Nextdoor about a small boutique gym in Sandy Springs focusing on working with older adults. I decided to stop by and ended up spending an hour talking with the owner, Alex Mitchell. Looking back, that visit was one of the best decisions I’ve made for my health and how I want to age. At Stronger Now, I get workouts designed to help me build strength, flexibility, and balance while working around my own limitations, so I can stay active and healthy. Just as important, I get to work out alongside people with similar goals in a space that’s friendly, supportive, and never competitive. For me, Stronger Now isn’t just a gym. It’s a community that makes taking care of myself something I look forward to.”

A Fitness Family for Life

Mitchell shared, “We are also dedicated to teaching clients how to prevent falls and improve their balance and stability. A common concern Stronger Now also sees is posture issues. If you start to lean forward and have pain sitting or standing for too long of time, it’s important to pay attention to why it’s happening. We want to be your fitness family and begin with a one-hour complementary initial consultation that evaluates how you move, your exercise history as well as your relevant medical history. That allows us to build a program that’s customized for you. For the next three months, we carefully work to help you strengthen what’s needed.”

Mitchell explained that there are three things older adults can improve which are exercise, nutrition and community. He said, “There are a lot of gyms, but not for this demographic. Our methods are more deliberate, education-focused, and adaptive to what your joints are like day-to-day. We watch the client and watch how they move. We aren’t doctors and we don’t give medical advice. We provide support alongside your physicians, physical therapists, and other healthcare professionals — helping you strengthen the parts of your body that support you as you age.”

He added, “We want our clients to come as often as they can. We do not have contracts and offer a week-long trial of small group training. Monthly fees include unlimited access to small group training from 6 a.m. to 8 p.m., Monday through Friday, Saturday from 9 a.m. to 5 p.m., and Sunday by appointment.

The Stronger Now family meets you where you are at and changes lives. Mitchell shared, “We welcome new clients, and the moment we meet, I am already thinking six months ahead, realistically envisioning that something good will happen. The benefits that come from getting stronger are remarkable. Our motto sums up our mission. ‘Let us grow old with you, only stronger.”

Visit www.strongernowgym.com for more information or email Alex@strongernowgym.com.