Muscle Stimulation is Key at Pulse Performance
Recently opened in Buckhead, Pulse Performance uses low frequency impulses to offer a more intense and efficient workout.
After 37 years with the Atlanta Journal-Constitution and now with the AJT, , Jaffe’s focus is lifestyle, art, dining, fashion, and community events with emphasis on Jewish movers and shakers.
Glenn Braunstein recently opened Pulse Performance Studio in Buckhead, introducing the innovative world of electrical muscle stimulation (EMS) training.
Electrical muscle stimulation training claims to be a revolutionary fitness method where low-frequency electrical impulses stimulate muscles, mimicking the natural process of muscle contractions. Clients wear cutting-edge EMS suits while personal trainers lead them through an intense, efficient, primarily all-bodyweight workout that engages multiple muscle groups simultaneously.
Braunstein stated, “This combination of technology and professional guidance builds muscle, improves strength, and burns fat with just a short 20-minute training session – and the results are equivalent to a 2–3-hour, all-body gym workout. Pulse Performance is not just another gym – it’s a personalized fitness experience designed to transform the way you approach your health and wellness.”
While Pulse Performance Studio is a new venture here, EMS training purports to have a proven track record worldwide and is growing rapidly. Braunstein reports that many individuals have experienced significant improvements in their fitness levels, including increased muscle tone, better posture, and enhanced overall strength. Pulse’s benefits help achieve fitness goals with an emphasis on efficiency and speed.
Braunstein advised, “Pulse is for anyone who wants to maximize their health and wellness results without spending hours in the gym.” And for the gym rats? EMS training can be added to any current fitness routine to help accelerate results. “Whether you’re a busy professional, a fitness enthusiast looking for a new challenge, or someone seeking a quick and effective workout, our personalized approach ensures that each client receives the attention and support needed to succeed.”
Political affairs guru and fan, Karen Isenberg Jones, stated, “I didn’t know quite what to expect before trying the Pulse Performance arm demo, but Glenn walked me through the whole process and explained how the equipment works in a very easy way. I immediately felt my biceps and triceps being engaged, and I could feel the resistance when exercising those muscles. I’m excited to continue training at Pulse and look forward to strengthening my entire body!”
In terms of competition, Pulse claims to be the first EMS studio to combine EMS training with other med spa-type wellness services, like EMS body sculpting and infrared therapy. All clients have access to a high-tech, 3-D body scan that will help track their progress and goals. Braunstein sells suits so people can come in ready-to-go with their own suit; for those who do not want to buy, Pulse offers studio suits on hand which are washed after every use.
Pulse Performance Studio offers tailored membership packages. As part of their grand opening promotion, they are offering a 50 percent discount to the first 50 “founding members,” who want to get in on the front end.
Braunstein grew up in South Florida and attended the University of Miami. After a successful career in corporate America at large technology companies, Braunstein decided to leave “big business” to help inspire others take on his lifelong passion for fitness and wellness. Outside of work, he enjoys time with his wife and two teenage girls and stays active by hiking, mountain biking, running, skiing, and EMS training. The Braunsteins belong to The Temple.
Braunstein concludes, “While EMS training offers incredible benefits, it won’t compensate for an unhealthy lifestyle. Proper nutrition is essential for energy, recovery, and achieving optimal fitness results. We encourage our members to maintain a healthy diet, and we partner with a company that provides healthy eating packages.”
Glenn’s 5 Tips for Getting Fit
Start small: It doesn’t have to be difficult or long. Walking, light running, biking, or lifting light weights for 20-30 minutes can make a difference.
Consistency: Regularly engage in physical activities at least a few times a week.
Gradually increase intensity: Slowly add volume and frequency to your workouts to avoid injuries and burnout.
Immerse yourself in fitness: Read articles and listen to health/fitness podcasts to stay motivated.
Find accountability partners: Surround yourself with friends, family, or trainers who have similar healthy goals and who can help you stay accountable.
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