Hadassah Supports JCC Book Festival as Community Partner
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Hadassah Supports JCC Book Festival as Community Partner

The organization sponsored the book, “When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion.”

By Compiled by AJT staff November 25, 2024, 10:57 am Edit
(From left): Simone Wilker, Terry Nordin, Phyllis M. Cohen, Mindy Cohen, Judy Bart, Judy Lebow, Nancy Schwartz, President Hadassah Greater Atlanta, at the Book Festival of the MJCCA.
(From left): Simone Wilker, Terry Nordin, Phyllis M. Cohen, Mindy Cohen, Judy Bart, Judy Lebow, Nancy Schwartz, President Hadassah Greater Atlanta, at the Book Festival of the MJCCA.

Hadassah Greater Atlanta joined with the 33rd edition of the Book Festival of the MJCCA as a community partner in sponsoring the book, “When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion.” Hadassah women were at the event in force to hear about women whose actions generated ideas for the book.

Julie Satow, a journalist and the author, began her talk with a slideshow illustrating three visionaries who created new paths for the women in the American department stores. The women were of Bonwit Teller in the 1930s, Dorothy Shaver of Lord & Taylor, and Geradine Stutz of Henri Bendel in the 1960s. Satow explained how the women ruled the inside of the stores where men owned the buildings.

Inside the stores, women shoppers could find newfound independence. They could see and feel clothing at all price ranges, have afternoon tea, plan a wedding and even find a dentist’s office. In doing so, they influenced the fashion industry to include American designers. Shaver became the first businesswoman to earn a $1 million salary!

Hadassah, as the largest Woman’s Zionist Organization of America, with over 300,000 members and associates (3,000 are in Atlanta) seeks to empower women. Hadassah members believe that actions speak louder than words. Members band together to focus on what matters: women’s equality, Israel, Jewish values, and the health and well-being of all people. Our volunteers, who are strong women, embody true dedication in finding innovative ways to connect, advocate and become powerful leaders.

Satow’s book shows how women in the 1930s and 1960s worked hard to achieve their goals in the same way as Hadassah women today become powerful advocates to create the greatest impact possible in helping people in the U.S. and around the world. That’s why Hadassah chose this particular book with which to be a community partner in the book festival. To learn more about Hadassah Greater Atlanta, go to www.Hadassah.org.

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