2025 YIR: The Burger that Conquered Dunwoody Looks North

When Billy Kramer first opened his compact burger restaurant in Dunwoody five years ago, he sold only three orders. But by the end of the week the word was out. He sold a hundred. He was off and running.

His NFA operation, run out of one half of a small Chevron station just north of Mt. Vernon Road, was a quick success. In his 100-square-foot kitchen, he crafted a smash burger that conquered Dunwoody. His classic, made with two sizzling Angus beef patties, Mt. Olive pickles, French’s mustard, melted American cheese slices and what he calls his Sassy Sauce on a Martin’s potato bun has topped at least a half-dozen best burger lists. Now, he’s getting ready to take a bigger bite out of North Atlanta.

He has since expanded his operation and opened an NFA in Avalon, a busy outdoor suburban mall, spread across 86 acres off Georgia 400 in Milton. But he’s not tampering with success. Although the new operation is a 3,000-square-foot space, the menu is largely the same. Success, he believes, is built on basics and keeping his customers happy.

“We’re going to try a few new things,” Kramer says. “If it works, we’re going to keep it. If it doesn’t work, we’ll pivot and move forward. The No. 1 goal, though, is to always provide the most excellent burger we can and the best service that we can. Those things should always be the same from day one.”

Kramer is enjoying new opportunities. The three letters in his logo, NFA, stand for, “Not Fooling Around.” He’s not fooling when he says he’s looking forward to life beyond the gas station.

“I’m not some kind of restaurant wizard, but everything I do, I do with intention. When I started NFA, I didn’t think much more than, how am I going to pay my home mortgage that month? Now, I have more of a long-term strategy.”