‘Hats Off’ to Lucy on Her Birthday
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‘Hats Off’ to Lucy on Her Birthday

Maggie Gallant Isenberg, owner of Superjuice public relations agency, brought together her candy, signage, and crafting resources to “sweet talk” Life Time Fitness into hosting an 8-year-old’s birthday party.

By Marcia Caller Jaffe November 13, 2024, 11:50 am Edit

After 37 years with the Atlanta Journal-Constitution and now with the AJT, , Jaffe’s focus is lifestyle, art, dining, fashion, and community events with emphasis on Jewish movers and shakers.

  • Lucy with her “besties” donning their one-of-a-kind hats.
    Lucy with her “besties” donning their one-of-a-kind hats.
  • Lucy (left) posed with her friend, Parker Cohen, whose mom ran the Hat Bar. 
    Lucy (left) posed with her friend, Parker Cohen, whose mom ran the Hat Bar. 
  • Lucy Blair’s own “trucker” hat creation was so “her,” per Maggie // All Photos by Kimberly Evans 
    Lucy Blair’s own “trucker” hat creation was so “her,” per Maggie // All Photos by Kimberly Evans 
  • PR guru Isenberg used her special resources. Here are “bear-y” cute candies from Dylan’s Candy Bar of New York.
    PR guru Isenberg used her special resources. Here are “bear-y” cute candies from Dylan’s Candy Bar of New York.
  • The signature drink was inspired by Lucy. Signage by Madison Mendel.
    The signature drink was inspired by Lucy. Signage by Madison Mendel.
  • Dad, Jason, flanks Lucy with mom, Maggie, under a pink disco ball at the cabana. 
    Dad, Jason, flanks Lucy with mom, Maggie, under a pink disco ball at the cabana. 

When PR guru Maggie Gallant Isenberg took young Lucy Blair to Los Angeles on a fun-filled business trip, the theme for Lucy’s upcoming birthday found its “inspo” in a splashy pool party.

A second grader at The Davis Academy, Lucy loves nothing more than throwing a party which, in this case, fell on Saturday, Sept. 7 on the roof top of Life Time Fitness Buckhead.

Mom Maggie demurred, “They don’t usually do kid’s parties, but I sweettalked them. When I saw the sign they had on the side of building which read ‘Love Your Life, I knew that was the venue, because that says it all.”

The signature drink was inspired by Lucy. Signage by Madison Mendel.

Lucy invited all the girls in her grade along with lucky parents who enjoyed platters of food for the kids and the adults, from chips and guacamole to chicken tenders. Maggie plugged the Publix bakery, before name dropping one of her A-list clients.

“Everyone always loves Publix cupcakes, but we added some sparkle with our own sprinkles. Every party I throw, I include candy from my longtime client, Dylan’s Candy Bar. The founder, Dylan Lauren (designer Ralph Lauren’s daughter), always makes sure that I have something colorful, sweet and uniquely Dylan’s.”

Lucy (left) posed with her friend, Parker Cohen, whose mom ran the Hat Bar.

This way, Maggie could incorporate a little bit of East Coast, New York City to be exact, to this West Coast-inspired bash. In addition to slushies for the girls and smoothies for the grownups, Maggie concocted a signature drink, “The Pink Lady,” made “sweet and cool,” just like the birthday girl.

The piece de resistance creative activity was the Hat Bar. Each girl selected a pink or white hat before sorting through colorful chains, (pre-made) broaches and patches to fit whatever they were into. The Hat Bar was produced by The Craft Lab Atlanta, a venture that was just launched by Maggie’s friend, Lauren Cohen. Cohen specializes in delivering elevated crafting experiences from charm bars to jean jacket decorating for all ages.

Lucy Blair’s own “trucker” hat creation was so “her,” per Maggie // All Photos by Kimberly Evans

Thus, the custom chapeaus were both an activity and a party favor. The girls swam while The Craft Lab Atlanta constructed their designs. Cohen, founder of The Craft Lab, recalled, “We were thrilled to be part of Lucy Blair›s unforgettable eighth birthday celebration with our hat bar! The girls had a blast designing their own trucker hats with a mix of patches, chains, silicone beads, and brooches, making each one uniquely theirs. While we focus mostly on creative workshops for adults, we also love tailoring our crafts for kids when it’s something fun for all ages. It was an honor to add a little extra flair to the party, especially knowing the Maggie Gallant Isenberg, renowned for hosting the best events, trusted us with this special occasion!”

The signage was also “LA groovy.” Madison Mendel, who runs graphic design at Maggie’s award-winning PR agency, Superjuice, designed all the custom signs.

Asking a pro like Maggie for advice on throwing a memorable party, she replied, “My one tip would be to have fun planning it. In no time, they [children] are going to want to do their own thing for their birthday parties. Guests can feel vibes that the host (or hostess) had fun putting it together.”

PR guru Isenberg used her special resources. Here are “bear-y” cute candies from Dylan’s Candy Bar of New York.

From Lucy’s point of view, “I loved all of it, but being with all my friends was the best part. Also, I loved the party favors from Dylan’s; and I love wearing my hat thanks to my friend Parker’s mom, Lauren Cohen, and her new company!”

When Lucy is not partying, she’s into yoga, theatre, running and playing piano. Mom says Lucy is still on her fun journey to discern “what her thing is.” And being forward thinking, the day after Lucy’s birthday, the mother/daughter duo started envisioning what “we’re gonna do for next year.”

It’s their favorite event of the year to plan because of who it celebrates!

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