Selig Breaks Ground on Multifamily Complex
Major Atlanta real estate firm Selig Enterprises breaks ground on Heartwood Powder Springs, a new multifamily complex in Cobb County.
On June 7, the Selig Development team, the arm of one of Atlanta’s largest real estate firms, joined with several members of the Powder Springs city council to break ground on the city’s first new apartment complex in two decades.
“We’re very appreciative of the local officials, they have been extremely cooperative. It’s been a pleasure to create this project,” said Steve Selig, CEO of Selig Enterprises.
The 10-building, 308-unit complex will be located along Brownsville Road at the intersection of Oglesby Road. Selig Enterprises had acquired the land the development is set to be built on in 1995, but until recently most of their focus has been on their properties inside the perimeter.
Now, however, as Greg Lewis, senior vice president of development, explained, prices in Atlanta are getting too high for many younger potential renters. “We’re expecting a lot of double-income millennials,” he said while discussing the units, stating that most floorplans will be a mix of single- and double- bedroom layouts, with a limited number of three-bedrooms.
In addition to the pool, private clubhouse, outdoor open-air pavilion and scattered green areas/pocket parks, the complex will also feature amenities to reflect the expected market, including a pickle ball field, yoga studio, indoor/outdoor bar and a recording room for podcasting.
The development is about half a mile from downtown Powder Springs and is within easy walking distance of grocery stores, restaurants and other retail outlets. It’s also located about a mile from the Silver Comet Trail, a walking/cycling trail that connects to the Chattahoochee River.
Selig has been working closely with the local government of Powder Springs and the larger Cobb County area.
“This apartment development will be the first in Powder Springs [excluding senior-specific apartments] and I am excited to see the construction underway. … This type of development plays an important part in making Powder Springs such a great city to call home,” said Mayor Al Thurman. About 3 percent of the units will be held at a discounted rate for public employees of the City of Powder Springs and Cobb County, as a way of giving back.
Ellen Garland, founder and CEO of Silver Studio Architects, designed the complex. Garland says that they drew inspiration for the project from downtown Powder Springs, which was mostly craftsman-style bungalows, and decided to add a slightly more modern twist. Interiors will feature open-floor-plan kitchens with large islands, built-in beverage bars and stainless-steel appliances, as well as entry nooks complete with benches, hooks and shelving. While this is Silver Studio’s first project with Selig Development, they also have plans for two other projects with them in the near future.
“It [this complex] is about planting a seed for something to grow and Selig understands this,” said Garland.
The complex is slated to start welcoming residents in the fall of 2023. The estimated monthly rent cost of the individual units is expected to range from $1,400 to $2,000.
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